WHY SYNAXIS
Most MAM systems were built for a slower era
Media organizations don’t just store content anymore — they need to find it, enrich it, move it and monetize it in real time, across more platforms and formats than ever. Most MAM systems were built for a slower era and have had features bolted on ever since.
Synaxis was designed from a blank sheet for how media teams actually work today: journalists, producers, archivists and content services who need instant search, reliable automation, and content that’s ready the moment it lands.
WHERE SYNAXIS FITS
Part of the Tecla System ecosystem from secure capture to monetized delivery
Synaxis sits at the heart of Discover — search & browse, AI and organisation.
Capture
Acquire content
- Securely collect
- Store
Discover
Search & browse
- Catalogue
- AI
- Organise
Monetise
Deliver & distribute
- Publishing
- Playout
- Repurpose & reuse
How it Works
Six things Synaxis does differently
01 Deployment
Built for any environment
Synaxis runs the same way everywhere — on-premises, on a private cloud, on any major public cloud provider, or across a hybrid mix of all three. There’s no dependency on any single infrastructure vendor. DevOps by design puts you in control: deploy updates on your own schedule, not someone else’s.
Every service scales independently, so you pay for and provision only what your operation needs, from a single-department deployment up to an enterprise-wide rollout.
02 Architecture
Real-time by design
Where most systems poll for changes on a schedule, Synaxis reacts the instant something happens, thanks to its event-driven architecture. The moment a clip is ingested, metadata changes, or a workflow completes, that event is published across the platform in real time — triggering AI enrichment, updating search, and notifying every connected system simultaneously, with nothing lost if a service is briefly unavailable.
It’s the same event-streaming approach trusted by Netflix and LinkedIn to handle their most demanding, always-on workloads — built into the core of Synaxis.
03 Search
Search that understands content
Synaxis combines classic keyword search with natural-language, AI-powered search in a single query — so your team can describe what they’re looking for in plain language and get back the exact scene, clip, or moment, down to the frame.
Every asset can be automatically enriched at ingest with transcripts, object and face recognition, and descriptive metadata, so content is searchable the moment it arrives, not reliant on manual logging.
04 Workflow
Workflow, your way
Complex production workflows — ingest pipelines, enrichment, editorial approval chains, publishing — are designed visually with a no-code workflow builder, so your operations team can build and adjust workflows without waiting on developers.
Underneath, every workflow runs on a durable execution engine that survives infrastructure failures automatically: if a server goes down mid-job, work resumes exactly where it left off, with nothing lost and no manual intervention required.
05 AI
AI on your terms
Synaxis doesn’t lock you into one AI vendor. It’s designed to integrate, govern and operate whichever AI services your organization chooses — face and speaker recognition, transcription, translation, automated highlights, and more — with full audit trails and access controls for every AI operation.
Core AI services can run as on-premises models or as cloud-native services: with on-premises AI, your content never leaves your infrastructure, though you can optionally send metadata about that content to the cloud for further enrichment. As new AI capabilities emerge, Synaxis can adopt them without re-architecting the platform, so you’re never stuck with today’s AI choices.
06 Security
Enterprise-grade security
Every user’s access is independently governed by both role (what they can do) and content clearance (what they can see) — so a user can never retrieve, view, or even search for an asset they aren’t cleared to access.
Synaxis integrates directly with your existing corporate identity provider for single sign-on, and every credential and encryption key is centrally managed and automatically rotated, never stored in application code or configuration.
Everything Synaxis ships with
Architecture & workflow
- Event-driven architecture — real-time processing, not batch or polling
- No-code workflow designer for ingest, enrichment, approval and publishing workflows
- Durable workflow execution — automatic recovery from infrastructure failure
- Independently scalable microservices — pay for what you use
- Zero-downtime deployments and self-healing infrastructure
Security & access
- Role-based (RBAC) and content-level (ABAC) access control
- Single sign-on via your existing corporate identity provider
- Centralised, automatically rotated secrets and encryption keys
- End-to-end encryption, in transit and at rest
Search & enrichment
- Natural language (AI-powered) search alongside classic keyword and faceted search
- Frame-accurate search across transcripts, objects, faces and shot-level metadata
- Automatic AI enrichment at ingest — no manual tagging required
AI governance
- Vendor-neutral AI orchestration — bring your own AI services
- AI services deployable on-premises or cloud-native — content stays on-prem, with optional metadata enrichment in the cloud
- Full governance and audit trail for every AI operation
Deployment
- Deploy on-premises, private cloud, public cloud, or hybrid — same platform
- No cloud account required for full on-premises deployment
- Modern web application — no software installation required for editorial teams
Data & standards
- Interoperable with Dublin Core, EBU Core and IPTC metadata standards
- Six-level asset model built on an extensible data schema — ready for news, sport, drama, factual, and whatever comes next
- Rights and licensing management built into the metadata model
The technologies behind the claims
Open, widely adopted components at every layer — which is what makes “no vendor lock-in” something a buyer’s architect can verify.
Built on
Platform
Event streaming, durable orchestration, compute and search.
- Apache Kafka
- Temporal.io
- Kubernetes + Rancher
- Elasticsearch
- Keycloak + HashiCorp Vault
AI & media services
Orchestrated by the Synaxis AI Business Service — and interchangeable.
- NeoData (Neovid)
- Gyrus AI
- Aiconix
- Magnifi
- AI-Media
- Telestream
Because the AI layer is abstracted, these services can be changed or extended without modifying the platform.